Sound familiar?
We've been there!
And we fixed it with content that works
Organic marketing doesn’t have to be hard. But here’s the truth: most of your traffic, from ads, referrals, or even Google Maps, ends up on your social media.
And if that page isn’t showing your business at its best, you're losing trust before you ever get a chance to sell.
We get it — because that was us. We had the skills, the offer, and the results… but our socials didn’t reflect the value we brought. We looked amateur, even though we were anything but.
So we leaned in. We created quality, strategic content that felt authentic, built our authority, and grew our following to over 15,000 people. That growth brought in more leads, more sales, and a brand that finally matched who we really were.
Now, we help other businesses do the same — with content that captures attention and converts.
The search is over...
Introducing our
Content Pathway
Our Content Pathway is a done-for-you, video-led approach for service-based businesses who want their online presence to finally match the quality of their real-world work.
We handle the content consistently, so it’s no longer something you have to worry about.
If you're ready to...
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Have content that feels authentic to me and my brand, positioning me as an authority.
Have a consistent stream of high-quality content that outshines competitors.
Know that professionals are looking after my marketing so I can focus on my business.
See my socials reflect the true value and quality of my brand.
What to expect
With our Creator Packages
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A steady stream of high-quality content
Have content that feels authentic to me and my brand, positioning me as an authority.
See your content being made live and leave feedback so your content is exactly how you want it.
Leave behind messy content with your iPhone. Let us handle it with our gear, capturing your brand perfectly.
I'm Jai
I’m a content creator and founder of Made by Abel, on a mission to help businesses get seen on social media through video-led content.
It all started when my wife and I noticed incredible local businesses with amazing products and services — but poor social media that actually turned us away before we ever walked through their doors. That’s when I realised: social media is the new shop window.
So we set out on a mission. I began with no following, no sales, and plenty of fear about putting myself out there.
Today, after growing an audience of over 15,000 followers and building my business entirely through organic marketing, I now help businesses transform their online presence with scroll-stopping video content that builds authority, stands out from competitors, and drives real results.
service-based businesses succeed online
We know how to help
How it works
Step 1: Book a call with us
Start your journey with a 15
minute discovery call to tell us
more about your business.
We’ll come into your business and start capturing content.
Step 2: We create your content
Step 3. Your content is posted
Your business gets a steady
stream of high quality, video
led social content across the
month.
Our proven content pathway
This video introduces your brand, your values, and why you exist. It’s usually led by the founder or team and speaks directly to people who are discovering you for the first time.
As your audience grows, there will always be new people meeting your brand, and this video builds trust before any selling happens.
This video explains what it’s like to work with you. It removes friction by showing your process, your approach, and the outcomes people can expect.
It helps potential clients understand why they should choose you and what they’re paying for.
Here, you demonstrate what you do best. These videos position you as an expert in your field by teaching, explaining, or answering common questions.
This builds credibility and trust over time.
A fast-paced, visually engaging video made from B-roll and music. This content shows your business holistically and sparks curiosity.
It’s modern, energetic, and designed to grab attention, typically around 10–15 seconds.
A real story from you or your team. This could be a moment where your business helped someone, a challenge you overcame, or a meaningful experience.
Storytelling humanises your brand and creates emotional connection.
How does it work?
We follow a proven system for content that takes a brand online from unknown, to known and loved with our 5 pillar content pathway.
Check out our system on the next page.
We don’t believe in stiff scripts or memorising lines
(unless you want that)
Instead, we give you simple talking points and prompts based on what you already know about your business.
We lock in a filming time that works for you, then come to your location.
First, we capture B-roll of your business, your team, your environment, and the details that bring your brand to life.
Then we move into the talking-to-camera content, guiding you through each piece so it feels relaxed and straightforward.
After filming, we take everything back and handle the full edit.
We turn your footage into polished, social-first videos that match your brand and are ready to post.
You’ll receive your content with a clear review process, so you can leave feedback and request small refinements before anything goes live.
Once you’re in the pathway, content stops being something you constantly think about.
You get a steady stream of high-quality, video-led content that fits into your wider brand pathway, without scrambling for ideas or worrying about how it all comes together.
Results you can expect
This isn't for everyone
✅ This IS for you if…
✔️ You want a steady stream of branded, professional content
✔️ You’re focused on long-term growth, not overnight hype
✔️ You’re ready to elevate your social media with video-led content
✔️ You want to build trust, credibility, and brand recognition in your community
✔️ You know your offer is great — now you need content that shows it
✔️ You’re ready to let experts take the lead and finally stop DIYing everything
✔️ You want marketing support that saves you time and gets real results
🚫 This is NOT for you if…
❌ You’re chasing overnight results
❌ You don’t value the role of content on social media
❌ You want one flashy video to “solve” your sales slump
❌ You’re hoping for viral success without a strategy
❌ You want to micromanage every caption, cut, and frame
❌ You’re not ready to invest time or trust into building your brand’s presence
Our content pathway packages
*BASED ON A 1 MONTH TOUCH AND GO PACKAGE*
*Video length up to 1:30sec max, (extra filming on-site $150 per hour)
Kick starter
✅ 5 Videos Per Month
✅ 2x Revisions Included
✅ Social Media Ready
❌ ClickUp Content Hub
✅ 1-2 Videos Per Week
❌ Monthly Planning Meeting
✅ 1 hour of filming included
Essentials
(Most popular)
✅ 10 Videos Per Month
✅ 2x Revisions Included
✅ Social Media Ready
✅ ClickUp Content Hub
✅ 2-3 Videos Per Week
✅ Monthly Planning Meeting
✅ 2 hours of filming included
Growth
✅ 15 Videos Per Month
✅ 2x Revisions Included
✅ Social Media Ready
✅ ClickUp Content Hub
✅ 3-4 Videos Per Week
✅ Monthly Planning Meeting
✅ 2.5 hours of filming included
Save money by joining for longer
*not available with the kick starter pack
Save 5% per month
Save 10% per month
Save 15% per month